ARTICLE
featured
Animated Typographic Architecture Is A Design Nerd's Dream
12:11 PMACTZone Indonesia
German creative firm Deepblue Networks made elaborate animated letter-buildings for their latest promotional campaign.
Elaborate typography + fantasy architecture + GIFs + clever logo design = German creative firm Deepblue Networks
latest promotional campaign and a design nerd’s complete breakfast. The
firm collaborated with illustrator and graphic designer Florian
Schommer of Hamburg-based Kjosk Collective
to create this series of animated buildings shaped like the letters of
their logo (DEEPBLUE). Each building-letter is filled with little
Sim-like people running around, and represents a department within the
firm, including art direction, copywriting, interaction design, and
motion graphics.



The animated site is meant to explain to visitors and potential hires
how the firm works, in a much more exciting way than most corporations’
"Who We Are" pages do. But it still feels less like a promotional
campaign than it does a digital children's picture book—you can find
weird details on each of the buildings' stories (a man boxing an alien; a
body turning into a skeleton).
0 comments
Note: Only a member of this blog may post a comment.